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Category Captains beware!: Belgian competition authority fines Category Management of OTC medicines

Published 05 June 2025 by Carmen Verdonck ALTIUS Lawyers, Belgium

On 24 April 2025, the Belgian Competition Authority (BCA) announced a landmark decision imposing fines totaling over €11.2 million on three major pharmaceutical companies for their involvement in a long-running anti-competitive arrangement concerning the placement of over-the-counter (OTC) medicines in Belgian pharmacies. This decision is the first of its kind in the EU, setting a precedent for future competition law enforcement in category management practices.

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